How to Make Your Course Feel Like a Steal
Apr 15, 2025
Stop Discounting. Start Delivering Over-the-Top Value.
If your offer feels packed with value—like they’re getting $2,000 worth for $500—you won’t need to lower the price to close the sale.
This week, we’ll show you how to craft offers that feel like a steal without sounding salesy or desperate.
1. Stack Bonuses That Feel Priceless
The fastest way to increase conversions?
Add bonuses that solve the next problem your course creates.
If your course teaches how to land freelance clients, your bonus could be:
✅ Client onboarding templates
✅ Ready-to-use proposal scripts
✅ Bonus workshop on upselling services
Bonuses like these feel instantly useful—and make your offer a complete solution.
📊 Fact: Courses with bundled bonuses see a 40% boost in conversions compared to those without (Online Learning Report, 2023).
2. Offer Exclusive Perks
Want people to feel like insiders?
Add limited-access perks that create a sense of VIP treatment.
Perks could include:
🔹 Private student-only community (on Facebook, Slack, Circle)
🔹 Limited live coaching or Q&A calls
🔹 Priority access to future offers or early enrollment
Exclusivity increases urgency—and boosts perceived value.
📊 Fact: Adding live or limited-time perks increases urgency-driven conversions by 36% (Course Sales Index, 2023).
3. Make It a No-Brainer Offer
People buy when the perceived value outweighs the price—by a lot.
Think: “This is worth $2,000 but I’m only paying $497? I’m in.”
Here’s how to frame your offer:
✔ Stack value at 3–5x the price
✔ Highlight what they’ll miss out on (loss aversion)
✔ Use clear, benefit-driven messaging
Example:
"Join today and get 5 value-packed bonuses + live calls—worth $1,600—FREE."
📊 Fact: 80% of students say they’re more likely to buy when they feel they’re getting an “insane deal” (Kajabi User Survey, 2023).
Takeaway:
You don’t need to discount your course.
You just need to make the value so clear they’d feel silly passing it up.
🔹 People respect what they pay for.
🔹 They buy when they feel like they’re winning.
🔹 Your job? Make your course feel too good to ignore.
Let’s continue the journey!
In the next blog, we’ll show you why your personal brand is the secret sauce behind course success. Start thinking about:
- What makes you memorable in your niche?
- How can you share your story to build trust—and stand out from the crowd?
Thank you for being part of this adventure. Want more in-depth guidance? Check out the free PDF below.
Ready to Take the Next Step?
We’re putting together valuable resources that will guide you step-by-step through creating, launching, and scaling a digital course that sells—without the guesswork.
Don’t let another year pass by without creating a scalable income stream.
Your future self will thank you.
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